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The Global Insight

Why might a business grow internally?

Author

James Olson

Updated on March 09, 2026

Faster speed of access to new product or market areas. Increased market share / increased market power. Access internal economies of scale (perhaps by combining production capacity) Secure better distribution channels / control of supplies.

What is an example of an internal growth strategy?

Organic (or internal) growth involves expansion from within a business, for example by expanding the product range, or number of business units and location. Some examples of businesses that have implemented successful organic growth strategies are illustrated in the charts below for Dominos UK, Apple and Costa Coffee.

Are effective substitutes for internal growth strategy?

Mergers have the following merits:

  • It is an effective substitute for internal growth strategy.
  • It provides the benefits of synergy.
  • It increases earning capacity of the firms and market value of shares.
  • It enables the firms to diversify their operations and increase their market share.

What is internal and external growth in a business?

Internal (organic) growth – the business grows by hiring more staff and equipment to increase its output . External growth – where a business merges with or takes over another organisation. Combining two firms increases the scale of operation. Franchising – where a business leases its idea to franchisees.

What are effective substitute for internal growth strategy?

External growth (also known as inorganic growth) refers to growth of a company that results from using external resources and capabilities rather than from internal business activities. External growth is an alternative to internal (organic) growth.

What are the disadvantages associated with internal growth strategies?

A disadvantage of internal growth is that it is slower growth:

  • there maybe be a long period between investment and return on investment.
  • growth may be limited and is dependent on the reliability of sales forecasts.

    How does internal growth work for a business?

    Internal growth does not produce immediate revenue increases and may actually require an input of revenue to be paid off over time, but internal growth promises the potential for future returns on investment. Internal growth strategies do not necessarily increase the size of the business.

    How to grow your business as a small business?

    As you look to grow your business, quality customer service for your current customers can fall by the wayside. Sure customer churn is part of doing business, but you don’t want it to be a direct result of your attempts to grow. And you don’t want to compound people leaving by providing a poor experience.

    How does a company grow without external resources?

    Moreover, companies can decide to grow organically by expanding current operations and businesses or by starting new businesses from scratch (e.g. greenfield investment ). Important to note here is that all growth is established without the aid of external resources or external parties.

    Which is the best way to grow a business organically?

    Yet another way to grow the business organically is to sell a new product that increases the product vertical and serve them to the existing customer base. Strategic business growth is the one which focuses on long-term growth of the business.