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The Global Insight

Why does a monopolist face a downward demand curve?

Author

James Williams

Updated on February 20, 2026

A firm that faces a downward sloping demand curve has market power: the ability to choose a price above marginal cost. Monopolists face downward sloping demand curves because they are the only supplier of a particular good or service and the market demand curve is therefore the monopolist’s demand curve.

Is the demand curve for a monopoly horizontal?

The firm’s demand curve, which is a horizontal line at the market price, is also its marginal revenue curve. But a monopoly firm can sell an additional unit only by lowering the price.

Is a monopoly demand curve elastic or inelastic?

The price elasticity of the demand curve facing a monopoly firm determines if the marginal revenue received by the monopoly is positive (elastic demand) or negative (inelastic demand).

Why is Mr curve downward sloping?

Graphically, the marginal revenue curve is always below the demand curve when the demand curve is downward sloping because, when a producer has to lower his price to sell more of an item, marginal revenue is less than price.

What is the demand curve for perfect competition?

A perfectly competitive firm’s demand curve is a horizontal line at the market price. This result means that the price it receives is the same for every unit sold. The marginal revenue received by the firm is the change in total revenue from selling one more unit, which is the constant market price.

What does an elastic demand curve look like?

An Elastic curve is flatter, like the horizontal lines in the letter E. Price elasticity of demand, also called the elasticity of demand, refers to the degree of responsiveness in demand quantity with respect to price. If demand is very inelastic, then large changes in price won’t do very much to the quantity demanded.

When Ar is falling MR will be?

In Table 7.4, both MR and AR fall with increase in output. However, fall in MR is double than that in AR, i.e., MR falls at a rate which is twice the rate of fall in AR. As a result, MR curve is steeper than the AR curve because MR is limited to one unit, whereas, AR is derived by all the units.

How does the demand curve of a monopolist slope?

The demand curve facing the monopolist thus slope downward from left to right. As the monopolist’s demand curve is negatively sloped, the marginal revenue is here no longer equal to price or average revenue. It is less than the price (AR) at every level of output, except the first.

Why does marginal revenue lie below the demand curve?

The marginal revenue curve of the monopolist always lies below the demand curve because the marginal revenue from the sale of additional unit of output is less than its price. The total revenue test can be applied for explaining the monopoly price and its relationship to price elasticity of demand.

Which is the monopolist choice of price when faced with varying degree of elasticity?

The monopolist choice of price when faced with varying degree of elasticities is now explained with the help of a linear average revenue function (price line) in fig 16.2. At midpoint on the down sloping AR curve, elasticity of demand is equal to one, (E = 1).

When does a monopolist push his produce to the point?

A monopolist does not push his produce to the point where the marginal revenue becomes negative. The monopolist choice of price when faced with varying degree of elasticities is now explained with the help of a linear average revenue function (price line) in fig 16.2.