Why do my new tires look brown?
Robert Miller
Updated on April 24, 2026
The real cause of why tires turn brown is a process called "blooming" This blooming, or tire browning, occurs mainly because of an element added to the rubber called antiozonant. It saves tires from premature drying and cracking due to the process of oxidation.
How do you remove tire blooming?
Removing the Blooming:Removing the blooming is really a simple process - the use of a good degreasing agent, like Adam's Tire & Rubber Cleaner, and a stiff bristle Tire brush should be more than enough to remove even the worst blooming within a few treatments.