When should you sell a winning stock?
Christopher Ramos
Updated on March 10, 2026
There are generally three good reasons to sell a stock. First, buying the stock was a mistake in the first place. Second, the stock price has risen dramatically. Finally, the stock has reached a silly and unsustainable price.
Is there ever a time when you can’t sell a stock?
When there are no buyers, you can’t sell your shares—you’ll be stuck with them until there is some buying interest from other investors. A buyer could pop in a few seconds, or it could take minutes, days, or even weeks in the case of very thinly traded stocks.
At what percentage increase Should I sell my stock?
To grow your portfolio substantially, take most gains in the 20%-25% range. Though contrary to human nature, the best way to sell a stock is while it’s on the way up, still advancing and looking strong to everyone.
When is the best time to sell your stock?
The best course of action is to sell your stock during the normal exchange hours. This is because stocks experience the highest liquidity during this time and it is less probable that you experience excessive slippage. The two exchanges currently operating in the United States are the New York Stock Exchange (NYSE) and NASDAQ.
What happens if I Sell my stock for 50% loss?
Think about it in dollar terms: a stock that drops 50% from $10 to $5 ($5/$10 = 50%) must rise by $5, or 100% ($5 ÷ $5 = 100%), just to return to the original $10 purchase price. Many investors forget about simple mathematics and take in losses that are greater than they realize.
When to sell a stock for a profit?
The market does not look kindly upon growth stocks that fail to maintain their growth. Take part of your holdings off the table. If you have a good profit in a stock, consider selling, say, 50 percent and taking your profit, while letting the remainder continue to grow.
Is it good or bad to sell stocks to save money?
Don’t sell stock just to save money on taxes. While a tax strategy known as tax loss harvesting can reduce your taxable capital gains by incurring losses on unprofitable stock positions, it’s nonetheless a bad idea to sell stocks just to lower your taxes.