What is the vision statement of your company?
Christopher Davis
Updated on March 05, 2026
A vision statement describes where the company aspires to be upon achieving its mission. This statement reveals the “where” of a business, meaning the direction a business is trying to go and what type of impact they wish to have. The difference between mission and vision statements lies in the purpose they serve.
What is the vision of any company?
A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Having a vision will give your business a clear focus, and can stop you heading in the wrong direction.
What is Starbucks vision statement?
Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”
What should a company’s Vision and mission statement be?
The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with. That’s where company vision and mission statements come in. A mission statement is intended to clarify the what, who, and why of a company.
What’s the best way to write a vision statement?
On the other hand, if you simply say that you want to achieve success that’s too general – any business in the world could say that. The best statement will be clear about who you are as a company as well as who you wish to become. Now you can see that writing a good vision statement isn’t difficult.
Which is an example of a company Vision?
Our vision is a business world full of connection, meaning and prosperity for all. Our mission is to be experts in sales and marketing alignment and masters of message.
When to change your mission and vision statement?
Therefore, mission and vision statements should be revised as needed to reflect the business’s new culture as previous goals are met.