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The Global Insight

What is the mission statement of TUI?

Author

James Olson

Updated on March 02, 2026

At TUI we create unforgettable moments for customers across the world and make their dreams come true. We are mindful of the importance of travel and tourism for many countries in the world and people living there. We partner with these countries and help shape their future – in a committed and sustainable manner.

What is TUI aims and objectives?

Tui’s aim is to make peoples experiences special. They believe it is important to respect them as they are choosing TUI as a company against all the other competition out there. Approximately 73,800 employees around the world work with TUI.

What is TUI motto?

Developed by long-standing agency partner Y&R, it has centered on the new slogan ‘We cross the ‘T’s, dot the ‘I’s and put ‘U’ in the middle’ and has taken inspiration from musicals to “bring to life the idea that Tui takes care of you”.

What does Thomson TUI stand for?

Touristik Union International
It became part of a German conglomerate, Preussag, in 2000. That firm, which was formerly the Prussian Mining and Metallurgical Company, itself rebranded in 2002 as TUI — short for Touristik Union International.

What is British Airways mission statement?

British Airways Mission Statement. British Airways mission statement is “To ensure our customers fly confidently that together, we are acting responsibly to take care of the world we live in”. The company also aims “To be the undisputed leader in world travel for the next millennium”.

What type of airline is Tui?

British charter airline
TUI Airways Limited, (formerly Thomson Airways) and often referred to just as TUI, is a British charter airline, offering scheduled and charter flights from the United Kingdom and the Republic of Ireland to destinations in Europe, Africa, Asia and North America.

How does TUI promote tourism?

The TUI Care Foundation builds on the potential of tourism as a force for good by initiating projects that create new opportunities for the next generation and contribute to thriving destinations all over the world.

Is Tui a safe airline?

6) TUI Fly is a major German holiday charter airline. It, too, has never suffered a crash.

Which airlines does TUI use?

There are five airlines in the TUI Group operating around 150 medium- and long-haul aircraft, including the largest fleet of the latest Boeing Dreamliners. The airlines are TUI Airways, TUI fly, TUI fly Belgium, TUI fly Netherlands and TUI fly Nordic, serving more than 180 destinations around the world.

Is TUI going bust?

Experts say TUI is burning cash at a rate of £0.45 billion (€0.5bn) per month. Still, maintaining its fleet of aircraft, cruise ships, and over 400 hotels is going to drag TUI down if summer 2021 becomes a no-fly nightmare like 2020. The giant tour firm already received a black-eye over delaying refunds to clients.