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The Global Insight

What is the first step in a business plan?

Author

Christopher Davis

Updated on February 25, 2026

1. Executive summary. This is the first page of your business plan. It should include a mission statement, which explains the main focus of your business, as well as a brief description of the products or services offered, basic information such as ownership structure, and a summary of your plans.

What are the parts of a business plan?

Top 10 Components of a Good Business Plan

  • Executive Summary. Your executive summary should appear first in your business plan.
  • Company Description.
  • Market Analysis.
  • Competitive Analysis.
  • Description of Management and Organization.
  • Breakdown of Your Products and Services.
  • Marketing Plan.
  • Sales Strategy.

Which part of a business plan is presented first?

Executive Summary
Executive Summary The first section should be a concise overview of your business plan. It should be short, and must be well written. Your goal is to draw readers in so they want to learn more about your company.

What are the three C’s in sales?

The three Cs refer to the core aspects that lay the foundation — and drive the vision — of real-world success: content management, customer engagement and coaching excellence.

What should be the first section of a business plan?

The first major section of your plan covers the details of your business. Begin this section with a one-page summary addressing the key elements of your business. The following text will expand on each area presented in the summary. Use the key word system to help you write concisely.

What are the components of a business plan?

Components Of A Business Plan. 1 1) Executive Summary. Executive summary is the outline of your business plan. It’s objective is to sum up the focus points of your plan and tempt 2 2) Company Summary. 3 3) Products Or Services. 4 4) Market Analysis.

What should be included in an executive summary of a business plan?

Executive summary is the outline of your business plan. It’s objective is to sum up the focus points of your plan and tempt readers to go through the remaining plan. Think of it much like a movie trailer.

What should be included in a startup business plan?

Startup companies use business plans to get off the ground and attract outside investors. Businesses may come up with a lengthier traditional business plan or a shorter lean startup business plan. Good business plans should include an executive summary, products and services, marketing strategy and analysis, financial planning, and a budget.