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The Global Insight

What is the biggest market for dietary supplements?

Author

John Hall

Updated on February 10, 2026

North America emerged as a leading regional market with a revenue share of 35.7% in 2020 on account of the growing use of products with high nutritional value and low-calorie content.

How much is the dietary supplement industry worth?

In the United States, the dietary supplement industry’s overall economic impact in 2016 is $122 billion and it continues to grow. Much of this growth has been driven by an increase in consumer demand for health and wellness products.

How much is the supplement industry worth 2020?

The Dietary Supplements market in the U.S. is estimated at US$46 Billion in the year 2020. China, the world’s second largest economy, is forecast to reach a projected market size of US$69.1 Billion by the year 2027 trailing a CAGR of 12.7% over the analysis period 2020 to 2027.

What is nutritional supplement industry?

Vitamin and supplement manufacturers primarily develop and manufacture products that are consumed by mouth and contain an ingredient intended to supplement the diet. Key groups within this industry include standard vitamin and mineral supplements, as well as sports nutrition products and herbal supplements.

What is the function of dietary supplements?

Dietary supplements are substances you might use to add nutrients to your diet or to lower your risk of health problems such as osteoporosis or arthritis. Dietary supplements come in the form of pills, capsules, powders, gel capsules and tablets, extracts, or liquids.

What are included as supplements?

Dietary supplements include such ingredients as vitamins, minerals, herbs, amino acids, and enzymes. Dietary supplements are marketed in forms such as tablets, capsules, softgels, gelcaps, powders, and liquids.

Why you should not take supplements?

Keep in mind: Most studies suggest that multivitamins won’t make you live longer, slow cognitive decline or lower your chances of disease, such as heart disease, cancer or diabetes. “In fact, it’s illegal for companies to make claims that supplements will treat, diagnose, prevent or cure diseases,” says Dr. Millstein.

What supplements are bad for you?

Highlighted here are seven supplements that you should take carefully, if at all.

  • Vitamin D:
  • St.
  • Calcium: The Excess Settles in Your Arteries.
  • Multivitamins and Multiminerals: No Substitute for a Healthy Diet.
  • Fish Oil Supplements: Choose Fish or Flaxseed Instead.
  • Kava: Overuse Can Harm Your Liver.

What are the disadvantages of dietary supplements?

Taking more than you need costs more and might also raise your risk of side effects. For example, too much vitamin A can cause headaches and liver damage, reduce bone strength, and cause birth defects. Excess iron causes nausea and vomiting and may damage the liver and other organs.

What are examples of dietary supplements?

In short, products such as multivitamins, garlic tablets, fish oil capsules, probiotics, natural weight-loss aids, and certain types of energy drinks are examples of dietary supplements.

How big is the dietary supplement market in the world?

Industry Insights. The global dietary supplements market size was estimated at USD 115.06 billion in 2018. It is expected to expand at a CAGR of 7.8% during the forecast period. Rising health concerns along with changing lifestyles and diets has surged the product demand. Positive outlook towards sports nutrition is among the major market drivers.

What is driving the market for dietary supplements?

The increasing consumer awareness regarding personal health and wellbeing is expected to be a key factor driving the market for dietary supplements over the forecast period. The working population around the globe is struggling to fulfill the daily nutrient requirements owing to hectic work schedules and changing lifestyles.

Who are the leading players in the dietary supplement market?

This is because of the ample availability of raw materials in India and Southeast Asian countries. Global dietary supplements include the leading players such as Pfizer, Sanofi, Herbalife, Glanbia Nutritionals, Abbott, Bayer AG, GlaxoSmithKline, Reckitt Benckiser, and Merck.

Why are dietary supplements important to developing countries?

Dietary supplement help lead a healthier life by providing essential nutrients needed for a healthy body. Malnutrition of infants is a major crisis across the developing countries. This factor is anticipated to create growth opportunities for the market players, especially across the untapped markets of African and Asian countries.