What is included in mission statement?
Christopher Ramos
Updated on March 04, 2026
A mission statement is defined as an action-based statement that declares the purpose of an organization and how they serve their customers. This sometimes includes a description of the company, what it does, and its objectives. Everything you do as a company should work toward your mission statement.
What is a purpose or mission statement?
A purpose statement provides the reason or reasons you exist. It is about why you exist, whereas the mission is about what you do and for whom. Some organisations find that a mission statement alone suits their needs, whereas others prefer to use a purpose statement.
What is the mission of the Haribo company?
HARIBO’s mission is to inspire moments of childlike happiness through our sweet treats, and we believe they’re just that, a treat. We all deserve to treat ourselves and sugar in moderation has a place on our plate.
What did Haribo say about the ARD documentary?
In response to the ARD’s documentary, Haribo offered a statement saying that they were not aware of a “violation of our guidelines” but that it would “proactively” pursue the issues with its suppliers. “We are a company that wants to bring joy to children and adults,” the statement added.
What’s the purpose of making Haribo sweet treats?
Since we established our business in 1920, high-quality sugar has been a key component of our products as it helps maintain their unmistakable shape and contributes to the enjoyable taste experience. HARIBO’s mission is to inspire moments of childlike happiness through our sweet treats, and we believe they’re just that, a treat.
How many countries is Haribo available in the world?
HARIBO is available in more than 100 countries, ensuring delicious sweet snacks and moments of joy. The popularity of our products makes us one of the global market leading companies in fruit gummies and liquorice. Colourful career opportunities!