What is an example of related diversification?
James Olson
Updated on February 21, 2026
Related diversification occurs when a firm moves into a new industry that has important similarities with the firm’s existing industry or industries. Because films and television are both aspects of entertainment, Disney’s purchase of ABC is an example of related diversification.
What is an example of a diversified company?
Some of the historically best-known diversified companies are General Electric, 3M, Sara Lee, and Motorola. European diversified companies include Siemens and Bayer, while diversified Asian companies include Hitachi, Toshiba, and Sanyo Electric.
What company uses related diversification?
Honda Motor Company provides a good example of leveraging a core competency through related diversification. Although Honda is best known for its cars and trucks, the company actually started out in the motorcycle business.
What is a related linked diversification strategy?
Your company is pursuing a strategy of related diversification if you find that multiple lines of businesses are finked with your company. Also known as ‘concentric diversification,’ related diversification involves diversifying into a business activity that is related to the core (original) business of the company.
What is meant by diversification?
Diversification is a risk management strategy that mixes a wide variety of investments within a portfolio. The rationale behind this technique is that a portfolio constructed of different kinds of assets will, on average, yield higher long-term returns and lower the risk of any individual holding or security.
What is a related linked strategy?
With a related constrained strategy, a firm shares resources and activities between its businesses. Related Linked (mixed related & unrelated) : Less than 70% revenue comes from the dominant business & there are no common links between businesses.
What are the two types of diversification?
Diversification Strategies
- Concentric diversification. Concentric diversification involves adding similar products or services to the existing business.
- Horizontal diversification. Horizontal diversification involves providing new and unrelated products or services to existing consumers.
- Conglomerate diversification.
Which is an example of a diversification strategy?
Whether the company’s diversification is based narrowly in a few industries or broadly in many industries and whether the businesses the company has diversified into are related, unrelated, or a mixture of both e. Recent management actions to strengthen the company’s positions in existing businesses and to divest weak businesses
When do diversified companies have too many businesses?
When a diversified company’ has too many businesses in slow-growth, declining, low-margin, or otherwise unattractive industries d. When its financial performance is being squeezed or eroded by ill-chosen acquisitions that haven’t lived up to expectations e.
What does Igor Ansoff mean by diversification strategy?
Diversification strategy is one of the four main strategies for growth identified by Igor Ansoff in 1957, which enables companies to look at other markets they could tap into, or new products they could launch to increase their reach and revenue. Who was Igor Ansoff?