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The Global Insight

What is a good sell thru percentage?

Author

John Johnson

Updated on March 24, 2026

What’s an Average Sell Through Rate? An average sell through rate usually falls between 40% and 80%. As can be seen, sell through rate also increases over time. That’s why a “good” sell through rate is variable.

What does sell-through percentage mean?

Sell-through rate measures the amount of inventory that is sold within a given period relative to the amount of inventory received within the same period.

How do you analyze a sell-through?

To determine your sell-through rate, start by tracking the total number of units sold and the beginning inventory for the period you wish to measure. To calculate the KPI, divide the total number of units sold by your beginning inventory and multiply it by 100. For this metric, a higher percentage is a positive.

How do you calculate sell in?

It is calculated by dividing the number of units sold by the beginning on-hand inventory (for that same time period). Example: During the month of August you sell 100 shirts. You received 300 shirts in receipts.

How do you calculate open to buy?

To figure out your OTB at cost, multiply the OTB value by the initial markup. For example, using the one-month calculations from above, if your markup is 75%, your open-to-buy at cost for those wallets you want to stock in your store is $10,350 x . 25 = $2587.50.

What is a good Amazon sell through rate?

If you fall below that threshold, Amazon will set storage limits on your account until you can improve your inventory health. At the time of writing, the Inventory Performance Index (IPI) threshold is 450; anything above 450 is considered a “good” IPI score.

What is sell through formula?

Sell through rate is calculated by dividing the number of units sold by the number of units received, then multiplying the sum by 100. Most retailers calculate sell-through every 30 days.

How do you calculate the sell through percentage?

How is it Calculated. Sell-through percentage is obtained by dividing the number of units sold by the number of units that was received. Sell through percentage = Units sold / Units Received. The higher the number gets, the better it is for the organization. Higher number may also signify more sales. Example:

What does it mean to have a sell through rate of 100%?

It is typically measured over a month, quarter, or year. A sell-through rate of 100% over a month means that the entire inventory is sold over 30 days. A sell-through rate of more than 100% means that more than the value of inventory is sold each month. Formula Sell-Through Rate = Units Sold / Inventory at the Begining of the Period x 100% Example

How to calculate sell through rate for chairs?

So, in your store, if you bought 100 chairs and after 30 days had sold 20 chairs (meaning you had 80 chairs left in inventory) then your sell-through rate would be 20 percent. Using your beginning of month (BOM) inventory, you divide your sales by that BOM.

Which is the correct formula for sell through?

Sell Through Formula. The standard sell through formula has two variations: Sell Through = Units Sold / (Units Sold + Units on Hand) This variant uses the number of units at the end of a designated period to give a better overview of which items are sold more frequently.