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The Global Insight

What is a BS in marketing?

Author

Mia Phillips

Updated on April 05, 2026

The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in: Product development. Brand management. Sales management. Wholesaling.

Which bachelor degree is best for marketing?

Bachelor of Science in Business Administration A bachelor’s of business administration is a strong alternative option for aspiring marketing professionals, as these programs aim to develop students’ foundational knowledge of the core principles of business-related concepts, such as marketing.

Is marketing major BS or BA?

At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science).

What can I do with a BS in marketing?

Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing:

  • Account Executive.
  • Advertising/Promotion Manager.
  • Brand Manager.
  • Copywriter.
  • Marketing Manager.
  • Market Research Analyst.
  • Media Planner.
  • Production Manager.

What jobs can I get with a bachelors in marketing?

Here is a list of some positions where a marketing degree is a valuable credential:

  • Advertising and promotions manager.
  • Content strategist.
  • Copywriter for an advertising or marketing agency.
  • Data scientist.
  • Director of digital marketing.
  • Market research analyst.
  • Marketing specialist.
  • Marketing manager.

Can you get a BS in marketing?

Marketing majors can earn a BA or a BS in marketing, depending on their school and program. Typically, a BA includes more foreign language, humanities, and social science courses, while a BS includes more math and natural science courses.

What should I do after BSBA in Marketing Management?

May it be local or international, you will always have an opportunity to work and grow as a professional and a person. Advice to people who are thinking of studying this course: Learn as much as possible, as fast as possible. Companies are expanding every year. As I always say, SEIZE EVERY OPPORTUNITY.

Why did I Choose degree in Marketing Management?

Why did I choose Marketing Management: Actually, I started as a Civil Engineering student for two years. But as it hit me, that course does not really fit my skills. So I shifted courses to pursue a degree in Marketing Management.

Are there more job opportunities for college graduates?

Employers expect to hire many more (10.7%) new college graduates than they did last year, according to a report from NACE. NACE also reports that employers are expected to hire 2.7% more interns this year, which will provide opportunities for graduates seeking post-grad internships as well as for college students.

What are the expectations of a college graduate?

Most college students place a high priority on salary and benefits as they anticipate employment, and with good reason; more than half of recent graduates have large debts (plus interest) to pay back. What Do Graduates Want?