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The Global Insight

What are the different levels of strategy and the strategic choices in each level?

Author

James Williams

Updated on March 01, 2026

Strategy can be formulated at three levels, namely, the corporate level, the business level, and the functional level. At the corporate level, strategy is formulated for your organization as a whole. Corporate strategy deals with decisions related to various business areas in which the firm operates and competes.

What are the different levels of strategies?

These three levels are: Corporate-level strategy, Business-level strategy and Functional-level strategy. Together, these three levels of strategy can be illustrated in a so called ‘Strategy Pyramid’ (Figure 1). Corporate strategy is different from Business strategy and Functional strategy.

What are the five types of strategy?

‘The strategy wheel model’ includes five types of organization strategy: shared, hidden, false, learning and realized. The content of an organization’s strategy may be heterogeneous in composition.

What are the 5 business level strategies?

Let’s examine each of the five generic business-level strategies in turn.

  • Cost Leadership Strategy.
  • Differentiation Strategy.
  • Focused Cost Leadership Strategy.
  • Focused Differentiation Strategy.
  • Integrated Cost Leadership/Differentiation Strategy.

    What is the highest level of strategy?

    Corporate Level Strategy Corporate strategies
    Corporate Level Strategy Corporate strategies are the ‘top’ level of strategy in an organization. The corporate strategy will define the overall direction the organization will move in and the high-level plans of how. These plans are usually created by a select strategy group such as the CEO and top management.

    Which is the highest level of strategy making?

    Corporate Level Strategy. Corporate level strategy occupies the highest level of strategic decision making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes such decisions.

    What does strategy mean at the corporate level?

    Corporate level strategy covers actions dealing with the objective of the organization, including acquisitions and the coordination of strategies of individual business units for optimal performance. Strategic decisions tend to be value-oriented, conceptual and less concrete than decisions at the business or functional level.

    What are the different types of Strategic Strategies?

    Thus, there may be production strategy, marketing strategy, advertisement strategy, sales strategy, human resource strategy, inventory strategy, financial strategy, training strategy, etc. A functional strategy refers to a strategy that emphasizes a particular functional area of an organization.

    What are the 4 levels of business strategy?

    The strategies at each level of the organization are known by the name of the level. 4 levels of strategy are; Corporate level strategy. Business level strategy. Functional level strategy. Operational level strategy. Corporate-level strategy.