How do you decide valuation?
Sarah Garza
Updated on March 16, 2026
There are a number of ways to determine the market value of your business.
- Tally the value of assets. Add up the value of everything the business owns, including all equipment and inventory.
- Base it on revenue.
- Use earnings multiples.
- Do a discounted cash-flow analysis.
- Go beyond financial formulas.
What are the various valuation methods?
Special Considerations: Methods of Valuation
- Market Capitalization. Market capitalization is the simplest method of business valuation.
- Times Revenue Method.
- Earnings Multiplier.
- Discounted Cash Flow (DCF) Method.
- Book Value.
- Liquidation Value.
When do you need to do a valuation of a business?
The most basic valuation problem is valuing operations, or assets-in-place. Often managers need to estimate the value of an ongoing business or of some part of one—a particular product, market, or line of business. Or they might be considering a new equipment purchase, a change in suppliers, or an acquisition.
Is there a general manager’s Guide to valuation?
A General Manager’s Guide to Valuation Valuation used to be the province of finance specialists. That’s no longer true. Behind every major resource-allocation decision a company makes lies some calculation of what that move is worth.
What are the different types of valuation problems?
The resource-allocation process presents not one, but three basic types of valuation problem. Managers need to be able to value operations, opportunities, and ownership claims. The common practice now is to apply the same basic valuation tool to all problems.
Why is it important to know the value of a company?
Many executives are eager to see those systems improved, even if it means learning more finance. Another reason is that understanding valuation has become a prerequisite for meaningful participation in a company’s resource-allocation decisions. Most companies use a mix of approaches to estimate value.