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The Global Insight

How do I list my competitors?

Author

Christopher Davis

Updated on April 01, 2026

How to Identify Direct Competitors

  1. Market Research. Take a look at the market for your product and evaluate which other companies are selling a product that would compete with yours.
  2. Solicit Customer Feedback.
  3. Check Online Communities on Social Media or Community Forums.

How do you identify competitors strategies?

7 Ways to Better Understand Your Competitors

  1. Speak to Your Customers. This is a simple step, but many businesses don’t do enough of it.
  2. Speak to Your Suppliers.
  3. Speak to Your Competitors.
  4. Go to Industry Seminars, Conferences and Expos.
  5. Conduct Online Research.
  6. Check Social Media.
  7. Watch Who Competitors Hire.

How can I spy on competitors marketing?

Secret techniques on how to spy on the competition

  1. Follow their blogs and social media profiles. This is where you should start.
  2. Track their brand.
  3. Find out what technologies they’re using.
  4. Check their popularity.
  5. Check keywords they buy.
  6. Check their SEO.
  7. Check their display ads.
  8. Check their backlinks.

Where can I find the competitors of a company?

Firms generally discuss their competitors. You can locate the 10-K on a company’s investor site, through sales intelligence vendors, or free Edgar sites. If a private company, look at Owler, a free site (See below). This is crowdsourced so may include firms that aren’t true competitors.

Where can I get clues to the existence of competitors?

You can get clues to the existence of competitors from: local business directories your local Chamber of Commerce advertising press reports exhibitions and trade fairs questionnaires searching on the Internet for similar products or services information provided by customers

How to know the style of your competitors?

Phone and face-to-face contacts will also give you an idea of the style of the company, the quality of their literature and the initial impressions they make on customers. It’s also likely you’ll meet competitors at social and business events. Talk to them. Be friendly – they’re competitors not enemies.

How to think of competition in different categories?

For this reason, it is best to think of competition in terms of different categories. This can be simply looked at as your direct competition; a business offering exactly the same/very similar products to you, and indirect competition; the conflict between companies whose products or services are not the same but could satisfy the same need.