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The Global Insight

Can you get a marketing job with a business degree?

Author

Christopher Davis

Updated on April 04, 2026

Business careers in marketing and advertising Opportunities in marketing and advertising are numerous for business graduates, particularly for those with a bit of creative flair.

What can you do with a business degree in marketing?

Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing:

  • Account Executive.
  • Advertising/Promotion Manager.
  • Brand Manager.
  • Copywriter.
  • Marketing Manager.
  • Market Research Analyst.
  • Media Planner.
  • Production Manager.

Is business marketing a good career?

If you like variety in your work, then marketing is a great career option. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon.

Are marketing degrees in demand?

Education. Although marketing professionals are in high demand, there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.

Is marketing a bad career?

For most, marketing is a terrible career choice and they should stay away. Yet, for the brave few, it can be incredibly satisfying and enjoyable. If you are the one, keep pushing forward and become the best marketer you possibly can.

What can you do with a marketing degree?

With a marketing degree, you will fine-tune those skills, and become more interpersonal, analytical, and persuasive. A marketing degree is a great choice for college students of all types because it is broad enough to prepare students for a wide range of career options, but still focused on one of the most in-demand areas of business.

How long does it take to get Masters in marketing?

Their master’s degree in marketing and digital communications is a two-year program fully taught in English.

What’s the difference between Bachelors of Science and marketing degree?

Marketing degrees can either be bachelor’s of arts, or bachelor’s of science degrees. The main difference is that the bachelor’s of arts will focus on the humanities fields of marketing, where a bachelor’s of science will emphasize scientific or mathematical aspects of marketing.

What’s the average salary for a marketing degree?

The average salary for undergraduate degree-holders in business and marketing is $66,000. If you chose to further your studies and get an MBA in Marketing, that figure jumps up to $97,000! No matter what marketing degree you end up with, it is a very lucrative field to be in, with higher-than-average salaries across the board.