Can sunk cost be ignored?
John Johnson
Updated on February 26, 2026
A sunk cost is a cost that cannot be recovered or changed and is independent of any future costs a business might incur. Because a decision made today can only impact the future course of business, sunk costs stemming from earlier decisions should be irrelevant to the decision-making process.
Should sunk costs be included in NPV?
Sunk costs that already have been incurred should not be included in the NPV estimation because they are not part of the future incremental cash flow associated with the acceptance of the project. While the concept of sunk costs may seem obvious, some interesting questions arise in practice.
What is the fallacy of sunk costs?
The sunk cost fallacy means that we are making decisions that are irrational and lead to suboptimal outcomes. We are focused on our past investments instead of our present and future costs and benefits, meaning that we commit ourselves to decisions that are no longer in our best interests.
Why are Sunk Costs excluded from future decisions?
In both economics and business decision-making, sunk cost refers to costs that have already happened and cannot be recovered. Sunk costs are excluded from future decisions because the cost will be the same regardless of the outcome.
Which is an example of a sunk cost?
Sunk costs are those costs that happened and there is not one thing we can do about it. These costs are never relevant in our decision making process because they already happened! These costs are never a differential cost, meaning, they are always irrelevant. Let’s look at an example:
Why do you need to ignore the Sunk Cost Fallacy?
The company should not continue with the product launch and the initial marketing study investment should not be considered when making decisions. The sunk cost fallacy reasoning states that further investments or commitments are justified because the resources already invested will be lost otherwise.
When do you need to take sunk costs into account?
One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments. But since humans are not the most rational beings, we often forget that basic rule and let the past “investment” distort our judgments.